Smartphone MarketShare 2017 Q4 - Apple wins Q4 - Samsung wins 2017

On Feb 2 IDC released its preliminary Worldwide Quarterly Mobile Phone Tracker data for Q4 2017 and all of 2017.

 Overall unit sales for Q4 2017 were 403.5M units some 6.9% smaller that 2016's 430.7 units.  For all of 2017 units sales where 1472.4M a 0.1% reduction from the 1473.4 sold in 2017.

 In what has become the pattern that advertisers have dubbed "iPhone season" - Apple in Q4 sold 77.3M units, a 1.9% decline from 2016's 78.3M units but still outsold  Samsung who saw a 4.4% decline in 2017 to 74.1M units versus 77.5 in 2016. The top two's combined 154.1M units carriers 37.6% of the total market.  

 As has been the pattern for the last 18 months or so, the next three top selling OEMS are Huawei, Xiaomi and Oppo.   The three sold 41.0M, 28.1M and 27.4M units respectively.   Of the top 5 only Xaiomi had a sales increase - nearly 96% that allowed it to leapfog Oppo into 4th position.

 Looking at all of 2017, Samsung is still the overall market leader with 317.1M units sold and 21.6% market share with 1.9% growth over 2016

 Apple is still number 2 with 215.8M units sold and a 14.7% market share with effectively flat growth of 0.2%

 Huawei's growth pace slowed in Q4 but still managed to sell 153.1M units, for 10.4% market share - a gain of  9.9% over 2016.   

 Oppo & Xaiomi both finished 2017 with good growth numbers for 2017 at 12.0% and 74.5% respectively 

 Even with the return of brands like Nokia as well as new phones from LG, Google, HTC, Essential, OnePlus, etc, the "Others" category saw the largest drop of 11.7% to 577.7M units compared to 654.5M units in 2016.  

 2017 was the year of the flagship phone with Apple's iPhone X eye popping $999 base and $1,149 high end pricing.  But that seems to be a trend.   The new Huawei Mate 10 starts at $799, but the limited edition Porsche Design version comes in at $1,225.  Samsung's Galaxy Note 8 is $950 as too is Google's Pixel 2 XL fully loaded @ $949.

 With that said - several new outlets reported that the iPhone X did not sell as well as Apple had predicted and may back off production in 2018.   

 As I've stated before - the real volume gains will be in the $250 - $300 range devices where Huawei, Xaiomi, Oppo and Samsung play.   And I still believe it is possible that Huawei will surpass Apple for the #2 spot overall in 2018 - even though they were recently handed a blow by the US with AT&T and others not willing to carry them.   

 But I think we're peaking in overall volume - will probably see similar 1.4B to 1.5B unit sales numbers for 2018.

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