Smartphone Market Share Q1 2017 - Here comes Huawei

Yesterday - IDC posted their preliminary Worldwide Quarterly Mobile Phone Tracker data for Q1 of 2017.

 Overall the market saw sales of 347.4M units a 4.3% growth over 2016.  Just to put that in context - I expect the PC market to sell about 250M units in all of 2017.  So Smartphones are outselling PCs at a 7:1 clip.

 The top 5 OEMs remain in the same order.   Samsung is #1 with 79.2M units sold which was actually a 1% dip on overall market share to 22.8% - sales were effectively flat year over year.   I expect to see a pretty dramatic jump in Q2 as the new Galaxy S8 numbers start to come in.

 Apple ranked #2 with 51.6M units sold - a 0.8% gain - and again a slight dip on overall market share to 14.9% versus 15.4 in 2016..

 The reason for the share dips on the part of Samsung and Apple is the continuing rapid growth of the #3, 4 & 5 vendors - Huawei, oppo and vivo.

 These three Chinese brands saw unit sales of 34.2M (21.7% growth), 25.6M (29.8% growth) and 18.1M (23.6% growth).   Their market shares are 9.8%, 7.4% and 5.2% respectively and as with Q4 1026 if added together exceed both Apple and Samsung.  

 The "others" category which includes the likes of LG, Moto, MS and others saw a 1% decline in units sold to 138.7M - a 39.3% market share.

 While you don't see the oppo or vivo brands here is the US - you do see Huawei. And they are continuing to expand their presence around the world.  The reality is they make some excellent devices with good technology for a good price.  I expect them to continue to put pressure on Samsung and Apple in the coming years.  And even by the end of 2017 - I expect Huawei to be very close to Apple in terms of units and market share.

 On another note.  On April 4, Statcounters a Marketing Research firm noted that Android has exceed Windows as the worlds dominant OS with 37.93% of all devices compared to Windows 37.91.  But as with the browser market share trend - Windows has been falling while Android in rising.

 A few other interesting notes from Statcounters.  
In North America, Windows had a 39.5 percent share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent.
Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent.  
And with MS effectively out of the Mobile market - I believe their relevance in the overall endpoint market will continue to dwindle.


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