Windows Phone Usage Stats - July 2016
This week AdDuplex published their latest usage statistics for Windows Phone/Mobile.
Worldwide - older 2 series (520, 920) 3 series (535, 630, 635, etc) and 4 series (640, 640XL) devices dominate the top 10 with 68.8% of all devices and none of the newer 5 series devices (550, 650, 950) showing up in that top 10.
Nokia/Microsoft devices still dominate usage @ nearly 97% of all devices with Samsung, HTC, Huawei and BLU scrambling for the remaining 3%. The new Acer & HP devices have not shown up yet as they are just released. We probably won't see any indication of their existence until the September report.
Overall - Windows 10 Mobile usage has only inched up 1% in the last month to 11.9% of all devices with Windows 8.1 @ nearly 80%. The UK, Italy and Germany do have higher acceptance rates with Germany the clear leader approaching 30%. That 11.9% upgrade rate is a little more than half of the estimated 20% of PCs running Windows 10. I don't expect this to rise much more since many devices were left behind and many carriers have been very slow to release the 10586 build.
Of the Windows 10 Mobile devices - it is an interesting mix of upgrades on 3 series (30.5%), 4 series (22.8%) devices and Windows 10 specific 5 series devices (27.8%). Doing some quick math - the 27.8% of series 5 devices of the 11.9% of Windows 10 group means that all series 5 devices total about 3.3% of all Windows Phone devices. This shows how poorly the acceptance of the 5 series devices has been.
The upper end 950 and 950XL only make up 10.6% of Windows 10 devices and only 1.2% of all devices. This means a pretty limited number of devices capable of supporting the advanced Windows 10 features like Continuum and Hello where Redstone 2 capabilities will be focused.
Windows Phone sales have been pretty miserable. In MS's Q4 report - Windows Mobile experienced a 71% decline in revenue which was similar to what it experienced in Q3. While IDC and Gartner have not yet published their smartphone market share data for Q2 2016 - I expect Windows phone to be somewhere around 0.5%. Which is effectively invisible.
And so now the torch for Windows 10 Mobile gets passed to Acer and HP to try and see if their devices aimed at the new enterprise focus will gain traction. Lenovo also joined the fray announcing the the SoftBank 503LV, which will be available in October.
There are still questions out there if MS will actually make another phone as rumors of a "Surface" phone have risen and fell. If they do it won't be available until at least spring of next year - so 8 - 9 months away.
I think MS is going to closely monitor HP, Acer and Lenovo over the next 2 quarters to see if Windows 10 Mobile can gain any traction in the Enterprise and then make a decision if they are going to actually release a device or not.
I really have to wonder how much longer vendors like Samsung, HTC, Huawei and BLU will continue selling Windows Mobile devices. While each of these vendors could develop a device that focuses towards the enterprise, none of these vendors really have enterprise penetration here in the US, so it would be a tough challenge.
Bottom line is that Windows Phone sales and usage have bottomed out and that Windows 10 Mobile is floundering. We are now going to enter a new chapter with the enterprise focus and new vendors and solutions. It will be interesting to see if the market share needle moves at all... Personally I don't think it will. There are simply too many holes in the current Windows 10 Mobile solution to make it a viable choice for enterprises.
Worldwide - older 2 series (520, 920) 3 series (535, 630, 635, etc) and 4 series (640, 640XL) devices dominate the top 10 with 68.8% of all devices and none of the newer 5 series devices (550, 650, 950) showing up in that top 10.
Nokia/Microsoft devices still dominate usage @ nearly 97% of all devices with Samsung, HTC, Huawei and BLU scrambling for the remaining 3%. The new Acer & HP devices have not shown up yet as they are just released. We probably won't see any indication of their existence until the September report.
Overall - Windows 10 Mobile usage has only inched up 1% in the last month to 11.9% of all devices with Windows 8.1 @ nearly 80%. The UK, Italy and Germany do have higher acceptance rates with Germany the clear leader approaching 30%. That 11.9% upgrade rate is a little more than half of the estimated 20% of PCs running Windows 10. I don't expect this to rise much more since many devices were left behind and many carriers have been very slow to release the 10586 build.
Of the Windows 10 Mobile devices - it is an interesting mix of upgrades on 3 series (30.5%), 4 series (22.8%) devices and Windows 10 specific 5 series devices (27.8%). Doing some quick math - the 27.8% of series 5 devices of the 11.9% of Windows 10 group means that all series 5 devices total about 3.3% of all Windows Phone devices. This shows how poorly the acceptance of the 5 series devices has been.
The upper end 950 and 950XL only make up 10.6% of Windows 10 devices and only 1.2% of all devices. This means a pretty limited number of devices capable of supporting the advanced Windows 10 features like Continuum and Hello where Redstone 2 capabilities will be focused.
Windows Phone sales have been pretty miserable. In MS's Q4 report - Windows Mobile experienced a 71% decline in revenue which was similar to what it experienced in Q3. While IDC and Gartner have not yet published their smartphone market share data for Q2 2016 - I expect Windows phone to be somewhere around 0.5%. Which is effectively invisible.
And so now the torch for Windows 10 Mobile gets passed to Acer and HP to try and see if their devices aimed at the new enterprise focus will gain traction. Lenovo also joined the fray announcing the the SoftBank 503LV, which will be available in October.
There are still questions out there if MS will actually make another phone as rumors of a "Surface" phone have risen and fell. If they do it won't be available until at least spring of next year - so 8 - 9 months away.
I think MS is going to closely monitor HP, Acer and Lenovo over the next 2 quarters to see if Windows 10 Mobile can gain any traction in the Enterprise and then make a decision if they are going to actually release a device or not.
I really have to wonder how much longer vendors like Samsung, HTC, Huawei and BLU will continue selling Windows Mobile devices. While each of these vendors could develop a device that focuses towards the enterprise, none of these vendors really have enterprise penetration here in the US, so it would be a tough challenge.
Bottom line is that Windows Phone sales and usage have bottomed out and that Windows 10 Mobile is floundering. We are now going to enter a new chapter with the enterprise focus and new vendors and solutions. It will be interesting to see if the market share needle moves at all... Personally I don't think it will. There are simply too many holes in the current Windows 10 Mobile solution to make it a viable choice for enterprises.
Comments
Post a Comment